{"id":5720,"date":"2026-10-06T20:52:59","date_gmt":"2026-10-06T18:52:59","guid":{"rendered":"https:\/\/skillagility.com\/en\/resources\/voc-translation-matrix\/"},"modified":"2026-10-07T10:38:54","modified_gmt":"2026-10-07T08:38:54","password":"","slug":"voc-translation-matrix","status":"publish","type":"docs","link":"https:\/\/skillagility.com\/de\/resources\/voc-translation-matrix\/","title":{"rendered":"VOC Translation Matrix"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Kunden sprechen selten in Zahlen. Sie sagen \u201ezu langsam\u201c oder \u201everwirrend\u201c. Die VOC Translation Matrix verwandelt diese Aussagen in messbare Ziele, mit denen dein Projekt arbeiten kann. Schau dir das kurze Video an und arbeite dann mit dem Toolkit-PDF: Es erkl\u00e4rt die Methode, zeigt ein konkretes Beispiel und bietet dir eine leere Vorlage zum Ausf\u00fcllen.<\/p>\n\n\n\n<div class=\"wp-block-group ska-tk-video is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ska-tk-label wp-block-paragraph\">Tool-Video<\/p>\n\n\n<p class=\"wp-block-paragraph\">Das kurze Tool-Video erscheint hier.<\/p>\n<\/div>\n\n\n        <div id=\"ep-gutenberg-content-c38b2c5aa4aa52f5cbced5bb4ebb9a11\" class=\"ep-gutenberg-content aligncenter ep-percentage-width   ep-content-protection-disabled\" data-embed-type=\"PDF\" data-embed-url=\"https:\/\/skillagility.com\/wp-content\/uploads\/2026\/10\/VOC-Translation-Matrix_Toolkit_DE.pdf\">\n            <div class=\"embedpress-inner-iframe emebedpress-unit-percent ep-doc-c38b2c5aa4aa52f5cbced5bb4ebb9a11\" style=\"max-width:100%\" id=\"embedpress-pdf-voc-translation-matrix-en\">\n                <div >\n                    <div class=\"ep-embed-content-wraper\"><div class=\"position-right-wraper gutenberg-pdf-wraper\"><iframe title=\"VOC Translation Matrix_Toolkit_DE\" class=\"embedpress-embed-document-pdf embedpress-pdf-voc-translation-matrix-en\" style=\"width:100%;height:640px; max-width:100%; display: inline-block\" src=\"https:\/\/skillagility.com\/wp-content\/plugins\/embedpress\/assets\/pdf\/web\/viewer.html?&#038;file=https%3A%2F%2Fskillagility.com%2Fwp-content%2Fuploads%2F2026%2F10%2FVOC-Translation-Matrix_Toolkit_DE.pdf#key=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\" frameborder=\"0\" oncontextmenu=\"return false;\"><\/iframe> <\/div><\/div>                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n<h2 id=\"in-short\" class=\"wp-block-heading\">Die VOC Translation Matrix in K\u00fcrze<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Sammle echte Aussagen.<\/strong> Schreibe Wort f\u00fcr Wort auf, was Kunden sagen \u2013 aus Beschwerden, Umfragen oder Interviews.<\/li>\n\n\n<li><strong>Nimm die Emotionen raus.<\/strong> Formuliere jede Aussage als neutrale Kundenanforderung um.<\/li>\n\n\n<li><strong>Finde die Messgr\u00f6\u00dfe.<\/strong> Frage dich: Wie k\u00f6nnen wir messen, ob diese Anforderung erf\u00fcllt ist?<\/li>\n\n\n<li><strong>Setze ein Ziel.<\/strong> F\u00fcge einen Zielwert und eine Einheit hinzu, zum Beispiel \u201eweniger als 5 Tage\u201c.<\/li>\n\n\n<li><strong>Pr\u00fcfe es mit dem Kunden.<\/strong> Best\u00e4tige mit echten Kunden, dass das CTQ genau das erfasst, was ihnen wichtig ist.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-group ska-tk-key is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ska-tk-label wp-block-paragraph\">Das Wichtigste auf einen Blick<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>VOC \u2192 Kundenanforderung \u2192 CTQ.<\/li>\n\n\n<li>Ein CTQ hat immer eine Messgr\u00f6\u00dfe, einen Zielwert und eine Einheit.<\/li>\n\n\n<li>Nutze die echten Kundenworte als deinen Ausgangspunkt.<\/li>\n\n\n<li>Best\u00e4tige deine CTQs mit dem Kunden.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"ska-tk-related wp-block-paragraph\"><strong>Verwandte Tools:<\/strong> <a href=\"https:\/\/skillagility.com\/de\/ressourcen\/ctq-baum\/\">CTQ-Tree<\/a> \u00b7 <a href=\"https:\/\/skillagility.com\/de\/ressourcen\/kano-modell\/\">Kano-Modell<\/a> \u00b7 <a href=\"https:\/\/skillagility.com\/de\/ressourcen\/smart-ziele\/\">SMART-Ziele<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Customers rarely speak in numbers. They say \u201ctoo slow\u201d or \u201cconfusing\u201d. The VOC Translation Matrix turns these statements into measurable targets your project can work with. Watch the short video, then work with the toolkit PDF: it explains the method, shows a worked example and gives you a blank template to fill in. Tool video [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","footnotes":""},"doc_category":[153],"doc_tag":[],"knowledge_base":[151],"class_list":["post-5720","docs","type-docs","status-publish","hentry","doc_category-01-define","knowledge_base-b303-lean-six-sigma"],"year_month":"2026-10","word_count":176,"total_views":"2","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Stefan Lachmann","author_nicename":"stefan-lachmann","author_url":"https:\/\/skillagility.com\/de\/author\/stefan-lachmann\/"},"doc_category_info":[{"term_name":"01 DEFINE","term_url":"https:\/\/skillagility.com\/de\/resources\/b303-lean-six-sigma\/01-define\/"}],"doc_tag_info":[],"knowledge_base_info":[{"term_name":"B303 Lean Six Sigma","term_url":"https:\/\/skillagility.com\/de\/resources\/b303-lean-six-sigma\/","term_slug":"b303-lean-six-sigma"}],"knowledge_base_slug":["b303-lean-six-sigma"],"_links":{"self":[{"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/docs\/5720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/comments?post=5720"}],"version-history":[{"count":1,"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/docs\/5720\/revisions"}],"predecessor-version":[{"id":5779,"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/docs\/5720\/revisions\/5779"}],"wp:attachment":[{"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/media?parent=5720"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/doc_category?post=5720"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/doc_tag?post=5720"},{"taxonomy":"knowledge_base","embeddable":true,"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/knowledge_base?post=5720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}