{"id":5722,"date":"2026-10-06T20:53:41","date_gmt":"2026-10-06T18:53:41","guid":{"rendered":"https:\/\/skillagility.com\/en\/resources\/kano-model\/"},"modified":"2026-10-07T10:38:57","modified_gmt":"2026-10-07T08:38:57","password":"","slug":"kano-modell","status":"publish","type":"docs","link":"https:\/\/skillagility.com\/de\/resources\/kano-model\/","title":{"rendered":"Kano-Modell"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Nicht jede Kundenanforderung ist gleich wichtig. Das Kano-Modell hilft dir, Anforderungen nach ihrer Wirkung auf die Zufriedenheit zu sortieren, damit du dort investierst, wo es am meisten bringt. Schau dir das kurze Video an und arbeite dann mit dem Toolkit-PDF: Es erkl\u00e4rt dir die Methode, zeigt ein konkretes Beispiel und bietet dir eine leere Vorlage zum Ausf\u00fcllen.<\/p>\n\n\n\n<div class=\"wp-block-group ska-tk-video is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ska-tk-label wp-block-paragraph\">Tool-Video<\/p>\n\n\n<p class=\"wp-block-paragraph\">Das kurze Tool-Video erscheint hier.<\/p>\n<\/div>\n\n\n        <div id=\"ep-gutenberg-content-94e62ccbf90df8f3977ccae49ce1c481\" class=\"ep-gutenberg-content aligncenter ep-percentage-width   ep-content-protection-disabled\" data-embed-type=\"PDF\" data-embed-url=\"https:\/\/skillagility.com\/wp-content\/uploads\/2026\/10\/Kano-Model_Toolkit_DE.pdf\">\n            <div class=\"embedpress-inner-iframe emebedpress-unit-percent ep-doc-94e62ccbf90df8f3977ccae49ce1c481\" style=\"max-width:100%\" id=\"embedpress-pdf-kano-model-en\">\n                <div >\n                    <div class=\"ep-embed-content-wraper\"><div class=\"position-right-wraper gutenberg-pdf-wraper\"><iframe title=\"Kano-Modell_Toolkit_DE\" class=\"embedpress-embed-document-pdf embedpress-pdf-kano-model-en\" style=\"width:100%;height:640px; max-width:100%; display: inline-block\" src=\"https:\/\/skillagility.com\/wp-content\/plugins\/embedpress\/assets\/pdf\/web\/viewer.html?&#038;file=https%3A%2F%2Fskillagility.com%2Fwp-content%2Fuploads%2F2026%2F10%2FKano-Model_Toolkit_DE.pdf#key=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\" frameborder=\"0\" oncontextmenu=\"return false;\"><\/iframe> <\/div><\/div>                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n<h2 id=\"in-short\" class=\"wp-block-heading\">Das Kano-Modell kurz erkl\u00e4rt<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Liste die Anforderungen auf.<\/strong> Nutze deine VOC Translation Matrix oder deinen CTQ-Tree.<\/li>\n\n\n<li><strong>Stelle zwei Fragen.<\/strong> Frage deine Kunden bei jeder Anforderung: Wie w\u00fcrdest du dich f\u00fchlen, wenn sie erf\u00fcllt ist? Wie w\u00fcrdest du dich f\u00fchlen, wenn sie fehlt?<\/li>\n\n\n<li><strong>Sortiere sie in Kategorien.<\/strong> Starke Unzufriedenheit beim Fehlen weist auf Basismerkmale hin, lineare Zufriedenheit auf Leistungsanforderungen, Begeisterung beim Vorhandensein auf Begeisterungsmerkmale.<\/li>\n\n\n<li><strong>Setze Priorit\u00e4ten.<\/strong> Behebe zuerst mangelhafte Basismerkmale und verbessere dann die Leistung. Merke dir Begeisterungsideen f\u00fcr sp\u00e4ter oder f\u00fcr DFSS.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-group ska-tk-key is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ska-tk-label wp-block-paragraph\">Das Wichtigste auf einen Blick<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>Basis-, Leistungs- und Begeisterungsmerkmale beeinflussen die Zufriedenheit auf unterschiedliche Weise.<\/li>\n\n\n<li>Erf\u00fclle zuerst die Basismerkmale, dann verbessere die Leistung.<\/li>\n\n\n<li>Leistungsanforderungen werden meist zu deinen SMART-Zielen.<\/li>\n\n\n<li>Begeisterungsmerkmale werden mit der Zeit zu Basismerkmale.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"ska-tk-related wp-block-paragraph\"><strong>Verwandte Tools:<\/strong> <a href=\"https:\/\/skillagility.com\/de\/ressourcen\/voc-translation-matrix\/\">VOC Translation Matrix<\/a> \u00b7 <a href=\"https:\/\/skillagility.com\/de\/ressourcen\/ctq-baum\/\">CTQ-Tree<\/a> \u00b7 <a href=\"https:\/\/skillagility.com\/de\/ressourcen\/smart-ziele\/\">SMART-Ziele<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Not every customer requirement is equally important. The Kano Model helps you sort requirements by their effect on satisfaction, so you invest where it matters most. Watch the short video, then work with the toolkit PDF: it explains the method, shows a worked example and gives you a blank template to fill in. Tool video [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","footnotes":""},"doc_category":[153,164],"doc_tag":[],"knowledge_base":[151,162],"class_list":["post-5722","docs","type-docs","status-publish","hentry","doc_category-01-define","doc_category-t206-02-specification","knowledge_base-b303-lean-six-sigma","knowledge_base-t206-modern-project-management"],"year_month":"2026-10","word_count":173,"total_views":"1","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Stefan Lachmann","author_nicename":"stefan-lachmann","author_url":"https:\/\/skillagility.com\/de\/author\/stefan-lachmann\/"},"doc_category_info":[{"term_name":"01 DEFINE","term_url":"https:\/\/skillagility.com\/de\/resources\/b303-lean-six-sigma\/01-define\/"},{"term_name":"02 SPECIFICATION","term_url":"https:\/\/skillagility.com\/de\/resources\/t206-modern-project-management\/t206-02-specification\/"}],"doc_tag_info":[],"knowledge_base_info":[{"term_name":"B303 Lean Six Sigma","term_url":"https:\/\/skillagility.com\/de\/resources\/b303-lean-six-sigma\/","term_slug":"b303-lean-six-sigma"},{"term_name":"T206 Modern Project Management","term_url":"https:\/\/skillagility.com\/de\/resources\/t206-modern-project-management\/","term_slug":"t206-modern-project-management"}],"knowledge_base_slug":["b303-lean-six-sigma","t206-modern-project-management"],"_links":{"self":[{"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/docs\/5722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/comments?post=5722"}],"version-history":[{"count":1,"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/docs\/5722\/revisions"}],"predecessor-version":[{"id":5781,"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/docs\/5722\/revisions\/5781"}],"wp:attachment":[{"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/media?parent=5722"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/doc_category?post=5722"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/doc_tag?post=5722"},{"taxonomy":"knowledge_base","embeddable":true,"href":"https:\/\/skillagility.com\/de\/wp-json\/wp\/v2\/knowledge_base?post=5722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}