{"id":5722,"date":"2026-10-06T20:53:41","date_gmt":"2026-10-06T18:53:41","guid":{"rendered":"https:\/\/skillagility.com\/en\/resources\/kano-model\/"},"modified":"2026-10-07T10:38:57","modified_gmt":"2026-10-07T08:38:57","password":"","slug":"kano-model","status":"publish","type":"docs","link":"https:\/\/skillagility.com\/en\/resources\/kano-model\/","title":{"rendered":"Kano Model"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Not every customer requirement is equally important. The Kano Model helps you sort requirements by their effect on satisfaction, so you invest where it matters most. Watch the short video, then work with the toolkit PDF: it explains the method, shows a worked example and gives you a blank template to fill in.<\/p>\n\n\n\n<div class=\"wp-block-group ska-tk-video is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ska-tk-label wp-block-paragraph\">Tool video<\/p>\n\n\n<p class=\"wp-block-paragraph\">The short tool video will appear here.<\/p>\n<\/div>\n\n\n        <div id=\"ep-gutenberg-content-94e62ccbf90df8f3977ccae49ce1c481\" class=\"ep-gutenberg-content aligncenter ep-percentage-width   ep-content-protection-disabled\" data-embed-type=\"PDF\" data-embed-url=\"https:\/\/skillagility.com\/wp-content\/uploads\/2026\/10\/Kano-Model_Toolkit_EN.pdf\">\n            <div class=\"embedpress-inner-iframe emebedpress-unit-percent ep-doc-94e62ccbf90df8f3977ccae49ce1c481\" style=\"max-width:100%\" id=\"embedpress-pdf-kano-model-en\">\n                <div >\n                    <div class=\"ep-embed-content-wraper\"><div class=\"position-right-wraper gutenberg-pdf-wraper\"><iframe title=\"Kano-Model_Toolkit_EN\" class=\"embedpress-embed-document-pdf embedpress-pdf-kano-model-en\" style=\"width:100%;height:640px; max-width:100%; display: inline-block\" src=\"https:\/\/skillagility.com\/wp-content\/plugins\/embedpress\/assets\/pdf\/web\/viewer.html?&#038;file=https%3A%2F%2Fskillagility.com%2Fwp-content%2Fuploads%2F2026%2F10%2FKano-Model_Toolkit_EN.pdf#key=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\" frameborder=\"0\" oncontextmenu=\"return false;\"><\/iframe> <\/div><\/div>                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n<h2 id=\"in-short\" class=\"wp-block-heading\">Kano Model in short<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>List the requirements.<\/strong> Use your VOC Translation Matrix or CTQ-Tree.<\/li>\n\n\n<li><strong>Ask two questions.<\/strong> For each requirement, ask customers: how would you feel if it were present? How would you feel if it were missing?<\/li>\n\n\n<li><strong>Sort into categories.<\/strong> Strong dissatisfaction when missing points to Basic, linear satisfaction to Performance, delight when present to Excitement.<\/li>\n\n\n<li><strong>Set priorities.<\/strong> Fix broken Basics first, then improve Performance. Note Excitement ideas for later or for DFSS.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-group ska-tk-key is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ska-tk-label wp-block-paragraph\">Key points<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>Basic, Performance and Excitement requirements affect satisfaction differently.<\/li>\n\n\n<li>Fix basics first, then improve performance.<\/li>\n\n\n<li>Performance requirements usually become your SMART goals.<\/li>\n\n\n<li>Delighters fade into basics over time.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"ska-tk-related wp-block-paragraph\"><strong>Related tools:<\/strong> <a href=\"https:\/\/skillagility.com\/en\/resources\/voc-translation-matrix\/\">VOC Translation Matrix<\/a> \u00b7 <a href=\"https:\/\/skillagility.com\/en\/resources\/ctq-tree\/\">CTQ-Tree<\/a> \u00b7 <a href=\"https:\/\/skillagility.com\/en\/resources\/smart-goals\/\">SMART Goals<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not every customer requirement is equally important. The Kano Model helps you sort requirements by their effect on satisfaction, so you invest where it matters most. Watch the short video, then work with the toolkit PDF: it explains the method, shows a worked example and gives you a blank template to fill in. Tool video [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","footnotes":""},"doc_category":[153,164],"doc_tag":[],"knowledge_base":[151,162],"class_list":["post-5722","docs","type-docs","status-publish","hentry","doc_category-01-define","doc_category-t206-02-specification","knowledge_base-b303-lean-six-sigma","knowledge_base-t206-modern-project-management"],"year_month":"2026-10","word_count":173,"total_views":"1","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Stefan Lachmann","author_nicename":"stefan-lachmann","author_url":"https:\/\/skillagility.com\/en\/author\/stefan-lachmann\/"},"doc_category_info":[{"term_name":"01 DEFINE","term_url":"https:\/\/skillagility.com\/en\/resources\/b303-lean-six-sigma\/01-define\/"},{"term_name":"02 SPECIFICATION","term_url":"https:\/\/skillagility.com\/en\/resources\/t206-modern-project-management\/t206-02-specification\/"}],"doc_tag_info":[],"knowledge_base_info":[{"term_name":"B303 Lean Six Sigma","term_url":"https:\/\/skillagility.com\/en\/resources\/b303-lean-six-sigma\/","term_slug":"b303-lean-six-sigma"},{"term_name":"T206 Modern Project Management","term_url":"https:\/\/skillagility.com\/en\/resources\/t206-modern-project-management\/","term_slug":"t206-modern-project-management"}],"knowledge_base_slug":["b303-lean-six-sigma","t206-modern-project-management"],"_links":{"self":[{"href":"https:\/\/skillagility.com\/en\/wp-json\/wp\/v2\/docs\/5722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skillagility.com\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/skillagility.com\/en\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/skillagility.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/skillagility.com\/en\/wp-json\/wp\/v2\/comments?post=5722"}],"version-history":[{"count":1,"href":"https:\/\/skillagility.com\/en\/wp-json\/wp\/v2\/docs\/5722\/revisions"}],"predecessor-version":[{"id":5781,"href":"https:\/\/skillagility.com\/en\/wp-json\/wp\/v2\/docs\/5722\/revisions\/5781"}],"wp:attachment":[{"href":"https:\/\/skillagility.com\/en\/wp-json\/wp\/v2\/media?parent=5722"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/skillagility.com\/en\/wp-json\/wp\/v2\/doc_category?post=5722"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/skillagility.com\/en\/wp-json\/wp\/v2\/doc_tag?post=5722"},{"taxonomy":"knowledge_base","embeddable":true,"href":"https:\/\/skillagility.com\/en\/wp-json\/wp\/v2\/knowledge_base?post=5722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}